Here are the top 10 posts during 2014. Only one of these posts was written in 2014 (#7) so these posts represent the classic areas of interest of real estate photographers over the last 7 years. Note that #1, #4 and #5 were written in 2007 and 2008: Wide-Angle Lenses For Real Estate Photography: How […]
What makes South Africa so interesting is that some 52 million people call it home. What makes it difficult is that there are 11 different languages, and there’s a history of division between the diverse population. Masingita Mazibuko, a director of marketing for skincare brand Pond’s, stated that “the trick is to know your customers.” With over 91% of B2B companies engaged in content marketing in the United States, it’s clear that brands have been trying to know their customers by creating content that is appealing to that specific audience. While some would argue that South Africa is behind in […]
The post SEOlympics: Top Marketing Blogs of South Africa by @albertcostill appeared first on Search Engine Journal.
The basics of good content hasn’t changed in the last ten years, but 2014 did bring a renewed focus on developing great content. As we look into 2015, many businesses are planning to focus on content marketing in the coming year. Perhaps Stephanie Miller said it best: Content is King. Again. Still. But what is ‘good content’ and what is the best way to go about creating it? Each month, we will try to answer that question by looking at the top news and articles in content marketing. In December, content marketing experts covered everything from predictions for 2015 to how […]
The post This Month in #ContentMarketing: December by @dantosz appeared first on Search Engine Journal.
My wife and I have owned our house for many years. I am several years older and suspect that she will outlive me. I want to make sure that she will be able to stay in the house for the rest of her life, and have heard about a legal concept called ‘a life estate’. Can you explain how this works?
Why would sellers deliberately sabotage their chances of selling their homes? It doesn’t make any sense, yet it happens all the time.
Brad wants to know: We photograph many homes for interior decorators and color matching is a must. The wall color, carpet, pillows and furniture. An interior decorator goes through a great deal trying to color match various components of a room and we as photographers try to recreate the image on paper or digital images. […]
As content marketing continues to ramp up, brands must evolve with more thoughtful strategies to stay afloat.
The post 14 Ways to Amp Up Your Content Marketing Strategy for 2015 appeared first on Search Engine Journal.
Let’s face it: Few of us have the time or the inclination to use every single social media tool available to us. As a result, most of us pick a few sites that seem to have the most traffic, and we spend most of our time and energy trying to work with those sites to the best of our ability. From a straight metrics standpoint, it makes sense to choose Facebook over Pinterest. After all, 2014 stats from Digital Insights suggest that Facebook’s 1.28 billion monthly active users totally overpower Pinterest’s “measly” 40 million. If you’re looking for sheer numbers, Pinterest seems […]
The post 3 Reasons to Use Pinterest in 2015 by @jeanmariedion appeared first on Search Engine Journal.
Community Managers maintain, foster and grow online communities—or at least they’re supposed to. They may also be called moderators and (depending on the community), may or may not get paid. If you actually own an online community, remember that sometimes you get what you pay for. While there are certainly fantastic free community managers (as well as shoddy ones that get paid), mistakes will be made. Here is some of the most common community manager fails, how they could have been avoided, and what you can learn from them: Getting Personally Invested The Internet is a rough placed filled with […]
The post 7 Community Manager Fails and What You Can Learn by @livlongley appeared first on Search Engine Journal.
Change might not always be fun, but sometimes it is necessary to get ahead in the game of Google. Over the last several months, Google has rolled out two fresh updates to shake up the bad content and spammy link world once again: Panda and Penguin. At this point, Panda and Penguin updates should almost be expected. Although the two updates did not rock our world quite as bad as we anticipated, there is almost always someone who suffers when an update strikes. Panda and Penguin are notorious for rolling out harsh penalties, and it is best practice to stay […]
The post 10 Ways to Beat The Panda and Penguin In Your Content Strategy by @JuliaEMcCoy appeared first on Search Engine Journal.
Ontario is the latest province to allow wood-frame buildings up to six storeys tall, but a coalition of steel and concrete suppliers questions if they are safe and sustainable.
Wood-frame Building Changes Create Opportunity and Controversy
http://www.engage360.me
Hosting a holiday party can be great fun, but also bring great stress. While you"re planning the perfect appetizers and music mix, here are a few more things to keep in mind so that your New Year"s party goes off without a hitch.
How To Ring In The New Year In Style When You"re The Host
http://www.engage360.me
The annals of real estate are well stocked with stories of sellers who refused to take a good, but not perfect, first offer, and who then waited a long, long time before finally accepting something else at a considerably lower price.
Home Sellers: The Curse of the First Offer
http://www.engage360.me
After a successful beta launch of Promoted Pins, first introduced eight months ago, Pinterest has announced its decision to give all users the ability to take advantage of this advertising unit. Starting January 1, “reservation-based” Promoted Pins will be available to all US users at a CPM. Here are some of the benefits of Promoted Pins, based on data gathered from the beta launch: Promoted Pins perform as good or better than organic Pins. Brand advertisers achieved about a 30% bump in earned media from people who saw a Promoted Pin and saved it to one of their own boards. […]
The post Pinterest To Roll Out Promoted Pins To All US Users Starting January 1, 2015 by @mattsouthern appeared first on Search Engine Journal.
Steve Vandel recently sent me the following: A week of so back, you had posted a poll on income for RE photographers. It made me realize, that while I have a decent grip on my gross income, I did not have the same for my net income. I have decided that next year I will […]
Do You Know What Your Net Income From Real Estate Photography Is?
http://www.engage360.me
Facebook has recently been spotted testing a new design and a handful of new features aimed to enhance the user experience of business pages when it comes to displaying and consuming video content. The new design for the video section of Facebook pages can be seen on ABC News’ page — TechCrunch reports that these features will eventually make their way to all business pages. In addition to a new design, which looks and feels a lot like YouTube Channels, comes the ability to choose a featured video and create video playlists. The featured video will be displayed in an […]
The post Facebook Introduces New Video-Centric Features For Business Pages by @mattsouthern appeared first on Search Engine Journal.
For December’s #SEJBookClub, we read Start with Why by Simon Sinek. The book’s tagline is “How great leaders inspire everyone to take action.” Inspiration is a common thread throughout the book and serves as a bottom line for starting with “why”. I was first introduced to Simon via his TED Talk focusing on the importance of knowing why we do what we do. Sinek asserts that knowing why we do what we do is how we inspire ourselves and others. How do you explain it when things don’t go the way you may assume? Or when people seem to defy […]
The post Start with Why: Inspiring Ourselves and Those Around Us by @thebigdebowski appeared first on Search Engine Journal.
In 2014, there were a lot of new tactics and products to help influence a paid search campaign’s optimization strategies. In this post, I have highlighted four areas that will still be useful on your 2015 to-do list. The four tactics we will be covering include: Callout extensions Bid strategies Custom affinity audiences Engagement ads Implementation of Best Practices These paid search tactics can also work together, in the right context, to create an even better user experience and campaign performance. If these tactics are new to you, I sometimes suggest implementing in a way that it is easy to track the […]
The post #ICYMI in 2014: 4 Paid Search Tactics Your Campaigns Can Still Benefit From In 2015 by @michaelaknight appeared first on Search Engine Journal.
I am thrilled to announce the next date and venue for SEJ Summit: 3 Takeaways, Hosted by Searchmetrics. Our second invite-only, one-day conference for enterprise marketers will be held at the InterContinental Hotel Dallas in Addison, Texas on Tuesday, March 31, 2015. What is SEJ Summit? SEJ Summit 2015 is a series of one-day marketing conferences in the US and London. The theme is “3 Takeaways” because each speaker will focus on three fundamental principles that are “impactful, memorable, and actionable”. We’ll cover topics tailored for the enterprise digital marketing space, ranging from search marketing to social media and user experience. To give you an idea […]
The post Save the Date for #SEJSummit Dallas: March 31, 2015 by @mattsouthern appeared first on Search Engine Journal.
It’s almost the start of a new year. Make some easy changes around your home, and get the year started on the right foot. Here are 15 ideas to get your started:
