At Pubcon 2014 in Las Vegas I was able to sit down and talk to Larry Kim, CTO of Wordstream, about PPC hacks. Larry recently put out on article on the top 10 PPC hacks ever, and in the interview I got him to dive into more detail about these hacks. I started by asking Larry what his absolutely top PPC hack is. Hear his response in the video below: Here are some key takeaways from the video: The number one thing PPC marketers should be focused on is Quality Score. It’s a very potent algorithm, Larry says, which takes […]
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Hacking Your AdWords Quality Score: An Interview With Larry Kim by @johnrampton
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