Google AdWords allows advertisers to add custom columns to their campaign statistics such as impression share, bid strategy type, shares, comments, follows, and more. As mentioned in part 1 of this article series, one of the most underestimated tools are assist clicks as well as so-called click assisted conversions, commonly referred to as assisted conversions. This article is designed to demystify the process and make it easier for you to analyze the data Google AdWords’ custom columns provide. Definition of Click Assisted Conversions The “click assisted conversions” column displays the number of conversions an ad, keyword, or ad group assisted. This […]
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Understanding Assist Clicks and Assisted Conversions [PART 2] by @Rocco_Zebra_Adv
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