Join us and Red Bull’s Photo Editor Marv Watson for a live Google Hangout on April 23rd, 4pm ET. Register here.
Red Bull has built its name and klout by supporting those who live for wild, physically-demanding, and downright insane adventures – from freediving, to sprinting across the Sahara, to paragliding and beyond. They blog about, promote, and support athletes and musicians of the most extreme all in an effort to sell more product.
Photo-ed Marv Watson shoots a Red Bull event
Red Bull’s brand is also highly visual — the imagery it uses is what gives the company life. And that means they’re in high demand of photographers and videographers who participate in and document these sports, both the gritty action and the culture that surrounds them. So much so that Red Bull has created an empire of all its content, better known as The Content Pool. The Pool houses over 120,000 photos, video, and stories revolving around the Red Bull lifestyle and is available for use by journalists, editors and producers. They also host the annual Illume Awards – a premier photography competition celebrating the work of adventure photographers.
There’s no question – photography means a lot to a brand like Red Bull.
In this live Hangout we’ll dive deep into the strategy behind Red Bull’s Content Pool with photo editor Marv Watson, who does the searching, finding, and hiring of photographers chosen to document the many Red Bull events. He’s been with Red Bull for over 6 years, shooting and editing their content.
Join us April 23rd, 4pm ET and Red Bull to learn:
- Where Red Bull is looking to find new photography talent
- What they need from photographers before/during/after a shoot
- How the Content Pool works for photographers and editors
- What types of publications are using The Content Pool
- How Red Bull uses images
- What catches the eye of a Red Bull photo editor
Red Bull’s Extreme Photography Empire: A Live Conversation with Photo Editor Marv Watson
http://www.engage360.me
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