Friday, October 31, 2014

This Was #Pubcon – Reminiscing On 2014’s Biggest Marketing Convention [VIDEO] by @mattsouthern

It has been three weeks since Pubcon 2014 ended, and not a day has gone by during that time where I haven’t thought about it at least once and smiled thinking about all the memories. The people met, connections made, things learned, panels attended — everything! I miss it all, and I know I’m not the only one. Our whole team has the fondest memories of Pubcon, which is why we have put together this video to give you a glimpse of what you missed. If you were there, then enjoy reminiscing with us. If you weren’t there, then if […]

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This Was #Pubcon – Reminiscing On 2014’s Biggest Marketing Convention [VIDEO] by @mattsouthern

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Twitter Gives Advice On How To Drive Sales In The 2014 Holiday Season by @mattsouthern

According to a Twitter study, 54% of users said promotions on Twitter were what motivated them to make a purchase. For businesses looking to capitalize on the sales potential of Twitter this holiday season, the company has recently released consumer insights and recommendations for how to use the social network most effectively. Twitter Consumer Insights The ideal audience for Twitter users are retail advertisers, the company explains, because they start shopping “early and heavily” and are prone to impulse purchases. According to the study, Twitter users also intend to spend more over the holiday season versus non-Twitter users. Here’s what’s […]

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Twitter Gives Advice On How To Drive Sales In The 2014 Holiday Season by @mattsouthern

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Now You Can Stay Logged In To Multiple Google Accounts On The Same Browser by @mattsouthern

It’s not always the biggest changes that are the are the most newsworthy. Google recently announced a small change that’s actually very significant in terms of how it can improve the lives of its users. The Google AdWords Google+ account put out an announcement that you can now be be logged in to multiple accounts simultaneously without having to have multiple browsers open. With the new, simplified workflow you can switch back and forth between multiple Google accounts without logging out and logging back in again. Although it was technically Google AdWords that made the announcement, I can confirm that […]

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Now You Can Stay Logged In To Multiple Google Accounts On The Same Browser by @mattsouthern

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How to Master The Art of Social SEO by @JCorriganSEO

The idea that social media influences organic search success is still very much up in the air considering the debate between correlation and causation. While some camps stand firmly behind Google’s head of Web Spam Matt Cutts’s strong assertion that the world’s leading search engine will never use social signals to dictate visibility and rankings, there are others who prefer to pay attention to the reputable studies and tests that are demonstrating a direct association between volume of social shares and premier search listings. Regardless of what side of the aisle you stand on, there is reason to believe that Social […]

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How to Master The Art of Social SEO by @JCorriganSEO

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New #MarketingNerds Podcast: Ranking Metrics With Searchmetrics’ CTO & Founder Marcus Tober by @wonderwall7

In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to discuss Searchmetrics’ ranking factor study with its founder, Marcus Tober. In this episode of Marketing Nerds, we cover: How metrics like new back links, site structure, and on-page optimization factor into rank How responsive site design play into mobile and desktop local SEO Is tablet traffic different from desktop or mobile traffic? Why only a few companies were actually prepared for Google’s Hummingbird algorithm update To listen to Marketing Nerds with Marcus Tober: Download or listen to the full episode at the bottom of this post Subscribe […]


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New #MarketingNerds Podcast: Ranking Metrics With Searchmetrics’ CTO & Founder Marcus Tober by @wonderwall7

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Do Real Estate Agents Really Matter Anymore?

Bad advice or a lack of details in the home buying process simplified down to an “app” can make nightmares happen and disillusioned buyers in the end.



Do Real Estate Agents Really Matter Anymore?

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Reserve Planning In Your HOA: Yield, Safety & Liquidity

In recent years, reserve planning has become a long overdue reality for many older homeowner associations. The boom and bust mentality of deferred maintenance and special assessments has finally been replaced with proper long range planning and funding. For all of them, that meant accumulation of hundreds of thousands of dollars and for some, millions.



Reserve Planning In Your HOA: Yield, Safety & Liquidity

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Holiday Decor That Can Help You Sell Your House

It’s that season where you want to celebrate the coming holidays with a grandiose display of ghouls and goblins followed by pumpkins and wreaths and hand-traced kindergarten turkeys glued on paper plates and then, of course, garland and lights and ornaments hanging from everything and inflatables and a giant incredible tree. But going overboard while your home is for sale can actually keep it from selling. And there’s nothing festive about that.



Holiday Decor That Can Help You Sell Your House

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Thursday, October 30, 2014

Congratulations To Mike Leland PFRE Photographer Of The Month For October

Mike Leland of Tucson, AZ has won the October, PFRE Photographer of The Month award. Mike is the first to win this award three times. Old timers in this contest will remember Mike from back in Sept and Oct 2011 when he won this contest when he was working in Cairns, AU. Here are the […]
Congratulations To Mike Leland PFRE Photographer Of The Month For October

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PhotoShelter Card Reader Database & Why You Should Upgrade

Of the myriad ways to waste time (e.g. incessantly checking Facebook or Instagram, marathon viewings of Game of Thrones), waiting to ingest your digital photos probably doesn’t register on your radar. Nevertheless, if you’re using an old or poor performing card reader, you’re unnecessarily losing hours of your life.


As you can probably surmise, not all card readers are the same. Some have better components and faster chips, which results in significant time savings. Quantifying this time was our key goal in testing a number of card readers on the market.


In trying to update Rob Galbraith’s seminal CF/SD/XQD database for current card readers, one thing became eminently clear: technology has progressed rapidly, and what was once considered fast, is not even remotely true anymore.


With this in mind, we didn’t bother to test USB 2.0 devices or anything slower than a Class 10 media because you’re wasting time and not using your expensive gear to its full potential if you haven’t upgraded your cards and readers in the past two years or so.


The Test Systems:


Late 2013 Mac Pro


  • 3.5 Ghz 6-Core Intel Xeon E5

  • 64GB 1867 Mhz DDR3 ECC

  • OS X 10.9.4

  • 1TB Flash Storage

Mid 2014 MacBook Pro


  • 3.0 Ghz Dual-core Intel Core i7

  • 16GB 1600 Mhz DDR3L SDRAM

  • OS X 10.9.4

  • 512GB Flash Storage

Card Readers


How do I know if I have a USB 3.0 card reader?


All the USB 3.0 card readers we tested had the USB 3.0 Micro-B plug, which is characterized by the dual-sectioned form factor.


Connector_USB_3_IMGP6033_wp

Photo: Rainer Knäpper, Free Art License (http://artlibre.org/licence/lal/en/)


Methodology:


The following results were generated with QuickBench 4, a cross-platform benchmarking utility that Rob Galbraith used for his original database. The cards were formatted using a Nikon D800 (or Nikon D4 for XQD cards). Prior to testing, we ran an experiment to see if a low level erase affected performance, and the difference was negligible (this bodes well for real-life performance). QuickBench was set to Large Test (2-10MB), Allow Cache Effects was turned off and 3 test cycles were run, and the average of those tests is displayed below in MB/sec.


The Results (MB/s)


“Error” indicates that the software produces no read/write cycles after 1 min. “n/a” means the device doesn’t support the card type.



 



 



Real life ingest speeds:


QuickBench is a good utility, but lab-style read/write cycles isn’t reality. So we tested real-life ingestion. 100 RAW photos from a Nikon D4 were transferred using the fastest/slowest card and fastest/slowest card reader combinations to illustrate how dramatic the difference in ingest duration can be. Here are the transfer times using Photo Mechanic v5 on the MacPro.


Transfer time (in seconds) with the fastest CF reader (Lexar):


  • SanDisk Extreme 32GB CF: 14.35s

  • Transcend 16GB CF: 14.66s

Transfer time (in seconds) with the slowest CF reader (Sonnet):


  • SanDisk Extreme 32GB CF: 77.16s

  • Transcend 16GB CF: 176.38s

Transfer time (in seconds) with the fastest XQD reader (Sony):


  • Sony XQD S Series: 10.66s

As you can see, the difference between the fastest card/reader and slowest card/reader combination to transfer 100 RAWs is 162s (2min 42s for the arithemetically challenged).  Now extrapolate that to a wedding or sporting event where you might be ingesting 2,000 images, and we’re talking close to an hour difference in ingest time alone! And remember, these are USB 3.0 readers with the latest cards writing to a solid state disk. If you have USB 2.0 and slower generation cards writing to a platter-based hard drive, you’ll have enough time to watch an entire season of GOT.


Key Takeaways:


  • The difference between the fastest card+fastest reader and the slowest card+slowest reader is significant.

  • If your computer only has USB 2.0 or FireWire 800 ports, you are barely scratching the surface of the potential read speeds.

  • UPGRADE YOUR DAMN CARDS AND READERS NOW

Insofar as ingest time is concerned, the type of card matters less than the type of reader. Given the relatively low cost of the fastest readers (Lexar, Kingston, SanDisk), it’s an absolute no-brainer to update your card reader immediately.





PhotoShelter Card Reader Database & Why You Should Upgrade

http://www.engage360.me

Microsoft Undergoes Restructuring, Top Bing Positions Eliminated by @mattsouthern

Duane Forrester broke the news on his personal blog this morning that Microsoft is in the midst of restructuring several divisions within the company, which has directly affected the Bing division. Several Bing employees, including Forrester who had been with the company for 7 years, were laid off as a result of their positions being eliminated. Microsoft announced changes within the structures of several groups in the company. My group was affected, and while I have natural concerns for my own future, I am now faced with saying goodbye to some talented friends and coworkers. It has been a pleasure […]

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Microsoft Undergoes Restructuring, Top Bing Positions Eliminated by @mattsouthern

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10 SEO Myths Reviewed by @DuaneForrester

Myths in SEO run almost as deep as they do in Lock Ness and Area 51. Let’s have some fun and look at 10 of them today. By no means a definitely list, these still pop up. I Need to Rank #1 Yes, it’s nice to rank on top, but you know that actual rankings fluctuate on a daily basis. Does the #1 spot actually get you more clicks and conversions and the # 2 or #3 spot. Depends on the phrase sometimes. And for those trying to get off page 2 of the SERP and onto page 1, be […]


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10 SEO Myths Reviewed by @DuaneForrester

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Creating Long-Term SEO Success: An Interview With Rhea Drysdale by @wonderwall7

A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas, I had the opportunity to sit down and talk with Rhea Drysdale, CEO of Outspoken Media, about how to run successful long-term SEO campaigns. At Outspoken Media, Rhea focuses a lot on SEO as a long-term commitment rather than a tactic for generating short term gains. In the video below, Rhea discusses her approach to long-term SEO and why taking that kind of approach is so important. Here are some key takeaways from the […]


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Creating Long-Term SEO Success: An Interview With Rhea Drysdale by @wonderwall7

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Read And Respond To Customer Reviews In Real-Time On The Google My Business Mobile App by @mattsouthern

Today, Google announced an update to its Google My Business mobile app intended to to give more control to business owners on the go by allowing them to do things like respond to reviews, and view call analytics. Previously, with the Google My Business app you could only perform rudimentary tasks like updating business information and posting to Google+. The changes announced today make the app better for both business owners and customers. Business owners get notified immediately when a customer leaves a review, which means customers can (potentially) receive an immediate response and know they’re being listened to. Business […]


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Read And Respond To Customer Reviews In Real-Time On The Google My Business Mobile App by @mattsouthern

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Google Webmaster Tools Now Detects Issues With Mobile Usability by @mattsouthern

Today, Google announced an addition to its Webmaster Tools in an effort to keep webmasters more informed of specific website issues that mobile users may encounter. With the new Mobile Usability feature you will be able to see issues specific to mobile users that Google has identified across your site. Google says this data will also be recorded as a graph over time so you can see how much progress you’ve made towards making your site more mobile friendly. Here is how Google defines a mobile-friendly site: A mobile-friendly site is one that you can easily read & use on […]


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Google Webmaster Tools Now Detects Issues With Mobile Usability by @mattsouthern

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