How can you sway your customers to follow through with conversions and transactions? You may be expecting an answer something along the lines of, “Change your social media button color to red and hopefully, the customer will follow you.” However, the answer is to understand what your customers’ want, need, and how to make those wants and needs easily accessible on your website. Customer Personas are Efficient, but Can’t Measure Up to Customer Journey Maps Have you developed customer personas in the past? If so, you’re headed in the right direction. Developing and applying a customer persona has proven to […]
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The Perfect Equation for Directing Your Customer’s Journey by @shanejones15
http://www.engage360.me
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