A report released this week by ZenithOptimedia reveals projections for global ad spend in 2015, with online advertising said to be the fastest growing medium having grown 16.9% in 2014 with an estimated 15% growth over the next two years. Online advertising makes up 24% of total global ad spend, which is substantial considering ten years ago it only made up 4% of global ad spending. The rise in online advertising spending can be attributed to the decline of magazine and newspaper advertising. While those two mediums are on the decline in terms of ad spend, ad budgets for online […]
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Online Advertising To Grow By 15% Over Next Two Years, Driven By Mobile And Display by @mattsouthern
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