Dozens of studies predict this will be the year mobile search will finally overtake desktop. In fact, for certain types of searches, mobile is already the search method of choice. If you aren’t getting in front of mobile searchers as much as possible, the traffic losses are mounting each and every day. I recently partnered with Bing Ads to produce a comprehensive guide for advertisers who want to get in line with the new rules, metrics and features of mobile PPC. The Bing Ads Mobile PPC Roadmap walks advertisers through critical mobile search concepts like user context, which PPC metrics […]
The post The Bing Ads Mobile PPC Roadmap: This is Not Your Desktop Strategy by @LarryKim appeared first on Search Engine Journal.
The Bing Ads Mobile PPC Roadmap: This is Not Your Desktop Strategy by @LarryKim
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