Google Is Looking Into Ways To Rank Sites Based On Accuracy Of Information by @mattsouthern

In the future, Google may value the accuracy of your content more than the quality of your backlinks, according to a paper (PDF) recently published by researchers within the company. New Scientist reports that Google is working on a system where it can determine the trustworthiness of a page not by who is linking to it, or how many incoming links it has, but by the number of facts it contains. A score, called a Knowledge-Based Trust score, would be computed for each page by cross referencing the content with facts stored in Google’s Knowledge Vault. The Knowledge Vault is a database […]

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Google Is Looking Into Ways To Rank Sites Based On Accuracy Of Information by @mattsouthern

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