Working with negative keywords is one of those areas of AdWords that can make you or break you. I’ve been an avid fan of negative keywords even since I wrote my first AdWords book in 2010, where I proclaimed that you should spend as much time researching negative keywords as you do researching regular keywords. Today, four years later, I still optimize by this mantra. Since 2010, I’ve worked on hundreds of AdWords accounts, and I have developed negative keyword strategies that can more than double the impact of your existing negative keyword list. The difference between how big of […]
The post 6 Tactics to Double the Impact of Your Negative Keywords by @AndrewLolk appeared first on Search Engine Journal.
6 Tactics to Double the Impact of Your Negative Keywords by @AndrewLolk
http://www.engage360.me
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