As part of our SEJ interview series, I recently caught up with Jonathan Kressaty from Levers to discuss analytics. As the founder of a marketing analytics company, Jonathan is an analytics expert. I took this opportunity with him to ask what the number one thing is that people aren’t paying attention to in their analytics. Hear Jonathan’s response in the video below: Here are some key takeaways from the video: The biggest thing Jonathan sees are people failing to isolate one or two key performance indicators (KPI) in their analytics. Jonathan defines these KPI as something that really matters to […]
The post How To Isolate KPIs In Your Analytics Reports: Interview With Jonathan Kressaty by @johnrampton appeared first on Search Engine Journal.
How To Isolate KPIs In Your Analytics Reports: Interview With Jonathan Kressaty by @johnrampton
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