The typical question of a person approaching Facebook advertising is: What audience maximizes my profit? The answer is: “the audience you tested and converted profitably”. However, there are some audiences that are likely to perform better than others and they are known as lookalike audiences and custom audiences. What are lookalike & Custom audiences? A lookalike audience is a list of users whose features and Facebook profiles are similar to the ones of users you have in another list. A custom audience is a list of users you generate manually, via a page or via the installation of cookies on […]
The post 7 Ways to Use Custom Audiences With Facebook PPC by @Rocco_Zebra_Adv appeared first on Search Engine Journal.
7 Ways to Use Custom Audiences With Facebook PPC by @Rocco_Zebra_Adv
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