As part of our SEJ interview series, I recently caught up with Chris Golec of Demandbase to discuss what’s going on in the marketing software space. Chris shares what he believes are some of the key advancements in the marketing software space, as well as how to overcome some of the greatest challenges. Hear what he has to say in the video below: Here are some key takeaways from the video: There are a lot of different technologies coming together, primarily advertising technologies with marketing technologies. The B2B segment is being underserved by today’s marketing technologies. Some of the most […]
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Advancements And Challenges In The Marketing Software Space: Interview With Chris Golec by @murraynewlands
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