Last month Baidu, the dominant search engine in China, announced they launched a Portuguese version of their search engine in Brazil. (You might notice they have opted for a subdomain on their .COM, instead of the .COM.BR Brazilian TLD that Google uses, but that’s for another post.) Brazil might seem like an odd first expansion choice for a search engine that is primarily focused on the Chinese language, but when you dig into the details, it actually quite logical. Baidu’s Background For those unfamiliar with Baidu, their algorithm is similar to other search engines in that it calculates a web document’s relevance […]
The post Baidu Expanded into Brazil: Why It’s a Great Decision & What it Means for the Future by @5le appeared first on Search Engine Journal.
Baidu Expanded into Brazil: Why It’s a Great Decision & What it Means for the Future by @5le
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