Brand abuse is very common online, especially in Google AdWords. Illegal resellers and fraudulent websites may be abusing your brand without you knowing it! Brand abusers often use branded keywords to redirect your potential customers to their own websites; which can damage your visibility on Google, as well as your reputation in general. Using the competitive landscape of several fashion companies, I will demonstrate what brand abuse looks like in search and how brands can detect it quickly. Google Doesn’t Protect Your Brand in AdWords Anymore Since April 2013, any advertiser worldwide is allowed to show ads on any word or phrase in Google, including […]
The post PPC 101: A 5 Minute Guide to Detecting Online Brand Abuse by @VogelLara appeared first on Search Engine Journal.
PPC 101: A 5 Minute Guide to Detecting Online Brand Abuse by @VogelLara
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