As part of our SEJ interview series, I recently caught up with Oli Gardner from Unbounce to discuss landing page design and optimization. As an expert on landing pages, Oli explains in the video below what companies are missing and what they should focus on in order to improve their landing pages. Here are some key takeaways from the video: Oli says, about 98% of people send traffic to their home page or an internal product page on their site, which is a huge mistake. What these companies are trying to capture is called “campaign traffic”, and campaign traffic should always be sent […]
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Optimizing Your Landing Page: An Interview with Oli Gardner of Unbounce by @johnrampton
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