Should You Consider Owner Financing?

Owner financing could be the answer for many. If the parties protect themselves by adhering to state regulations and use reputable sources to help navigate the transaction safely, including their real estate professionals and attorneys, it could be the ideal alternative to bank financing.
Should You Consider Owner Financing?

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Review Of New Nikon D750 – By Oliver Zielinski In Berlin

Guest post by Oliver M. Zielinski: Just in time with this year’s Photokina Nikon has announced its new camera D750. Finally, this gear combines features real estate photographers have been waiting for. What are the camera’s advantages for architectural photography? We have examined the main new features of the Nikon D750 which are important for […]

Review Of New Nikon D750 – By Oliver Zielinski In Berlin

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Marketing Nerds Podcast – Episode 3: Zac Johnson on How to Build Your Brand Online by @johnrampton

When growing your business online you must have a plan. In Episode 3 of Marketing Nerds, Zac Johnson goes into how to build up your own personal brand online. When starting out to marketing yourself online you focus on what you’re awesome at.  You have to define everything that you’re going after. Zac teaches us every step that he’s taken to become a six figure blogger online branding yourself and your business. Zac Johnson has been making six figures online through his blog for 8+ years and teaches other bloggers and marketing professionals how to get started with his site, ZacJohnson.com. […]

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Marketing Nerds Podcast – Episode 3: Zac Johnson on How to Build Your Brand Online by @johnrampton

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Google Competitors Launch Site Explaining How Google Is Hurting The Internet In EU by @mattsouthern

On Monday, Yelp, TripAdvisor and other allied companies launched a new effort aimed at convincing European antitrust officials to force Google to stop promoting its own online services at the expense of its competitors. A new websites has been introduced by the companies, called Focus on the User, which explains their mandate and where the concern stems from that Google is making it more difficult for searchers to discover competing services. The other companies involved include German health advertising portal Jameda, the Swiss travel site HolidayCheck, and a few consumer groups, including Consumer Watchdog and Fight for the Future. Their […]

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Google Competitors Launch Site Explaining How Google Is Hurting The Internet In EU by @mattsouthern

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Research The “Big 3″ Before You Write Your Next Blog Post by @DylanThomasAU

Despite the picture, I’m not talking about Allies of World War II. Nor am I talking about anything to do with the Heat or Celtics. I’m talking about a Big 3 that is way more common for most bloggers or writers. Let’s put it in context. Here’s what used to be my method for writing a blog post: Come up with an idea (hardest part) or find a nice keyword niche to target Furiously write the first draft Proofread, laugh at spelling errors, edit, and get confused over what point I was trying to make in paragraph three Cull and cut […]

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Research The “Big 3″ Before You Write Your Next Blog Post by @DylanThomasAU

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How To Create AdWords Video Remarketing Campaigns: 3 Easy Steps by @Rocco_Zebra_Adv

Video content is no longer on the rise – it has taken its place among the royalty of content sources. Videos cross our paths everywhere we go, inlcuding on Amazon’s e-book bestseller lists, e.g. Tim Ferriss’s “The 4-Hour Cook” which resembles more a movie than a text-based ebook, on our phones with Vine or Instagram, and even Facebook recently decided to offer video advertising. While producing a traditional brand awareness video is expensive, creating a 30 second remarketing video is not. Besides the fact that video remarketing campaigns are a great way to get your foot in the door and […]

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How To Create AdWords Video Remarketing Campaigns: 3 Easy Steps by @Rocco_Zebra_Adv

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Landlords Need To Take Measures Against Foreseeable Harm

Landlords have duties to tenants beyond that of providing habitable premises with working heating and plumbing systems, roofs that don"t leak, etc. They also must take reasonable measures to protect tenants from foreseeable harm that might result from conditions on the premises. Such harm includes possible criminal acts.
Landlords Need To Take Measures Against Foreseeable Harm

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9 Success Tips For Your Statement Door Make-over

Which change to the street face of your home can dramatically up its value while expressing your delight as a homeowner? PJ Wade shares 9 Success Tips for your statement entry door make-over.
9 Success Tips For Your Statement Door Make-over

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Real Estate Photography Questions and Answers

I keep getting great questions and post these so everyone can get the benefit of the answers and others can add their thoughts and experiences. Jason’s Question:  I’m thinking of joining the local Association of Realtors as an affiliate to gain access to the Surpa system so I can just enter the homes I photograph without anyone […]
Real Estate Photography Questions and Answers

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Facebook Launches Rebuilt Atlas, A Rival To Google’s DoubleClick by @mattsouthern

Facebook has announced the launch of Atlas, an advertising platform which they say has been rebuilt from the ground up to “tackle today’s marketing challenges.” Facebook describes today’s marketing challenges as being able to reach people across devices, and bridging the gap between online impressions and offline purchases. Atlas will purportedly tackle those challenges with a solution that’s being called “people-based marketing.” Erik Johnson, Head of Atlas, describes people-based marketing in a release: Atlas delivers people-based marketing, helping marketers reach real people across devices, platforms and publishers. By doing this, marketers can easily solve the cross-device problem through targeting, serving and […]

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Facebook Launches Rebuilt Atlas, A Rival To Google’s DoubleClick by @mattsouthern

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Yahoo To Retire Several Old Products, Including The Yahoo Directory by @mattsouthern

Yahoo recently announced they will be shifting their focus to what they feel are their core products, which means retiring a few products that no longer fit in with their core offerings. Yahoo says their core products are search, communications, digital magazines, and video — and shifting their focus to those products will allow them to deliver the best for their users. Jay Rossiter, SVP, Cloud Platform Group, stated in a release: At Yahoo, focus is an important part of accomplishing our mission: to make the world’s daily habits more entertaining and inspiring. To achieve this focus, we have sunset […]

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Yahoo To Retire Several Old Products, Including The Yahoo Directory by @mattsouthern

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September Still Photo Contest Closing – Aug/Sep Video Contest Open Through Sept 23

The PFRE Photographer of the month contest for September will close on Tues 9/16 when  I turn the voting over to the jurors. If you get your entry to me before that, I’ll accept your entry. I’ll continue accepting entries for the Aug/Sept property video contest through next Tues 9/23. Before submitting your video entry please […]

September Still Photo Contest Closing – Aug/Sep Video Contest Open Through Sept 23

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What Should Real Estate Photographers Do For Monitor Calibration?

I got a great question yesterday from Kimi who is a real estate photographer. Here’s Kimi’s question: We have been having issues with a particular team of agents (too many hands in the pot), but I feel it has raised a good question. When processing photos in LR, how important is the monitor that you […]

What Should Real Estate Photographers Do For Monitor Calibration?

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Checkout Scott Hargis’s Comments On The September Photo Contest Entries

I always enjoy reading Scott’s comments on the PFRE photographer of the month contest entries. He doesn’t always have time to do it, but he did this month and just spent several hours this afternoon commenting on over half of the September contest entries. It is well worth your time to read Scott’s analysis and thinking […]

Checkout Scott Hargis’s Comments On The September Photo Contest Entries

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PlatinumHD.tv Is Pushing The Boundaries Again – Selling Property With Sex

One thing you can always depend on is our mates at PlatinumHD.tv will always be pushing all the boundaries! They are at it again with this mobile formatted property video that features Australian bombshell Allira Cohrs. They are obviously pushing the technical boundaries with this video. Brett Clements says: First job on the RED Dragon. With a few shots […]

PlatinumHD.tv Is Pushing The Boundaries Again – Selling Property With Sex

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A Follow Up On PFRE Coaching – Kerry Bern Does Personalized Video Tutorials

Last month we setup the PFRE coaching page and several PFRE Coaches have told me they are actively coaching people. Kerry Bern told me last week that: Thanks to the coaching directory that you created I started working with a lady located in the Portland area. In the first set of images she sent me was […]

A Follow Up On PFRE Coaching – Kerry Bern Does Personalized Video Tutorials

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Yongnuo YN560-TX Flash Controller – Adjust Flash Power From Your Camera

There are a bunch of real estate shooters using Yongnuo YN-560-III flashes because they are a very close second to the classic old Nikon SB-80DX flashes. SB-80DX are a great flash for manual real estate work, but are no longer manufactured. Nowadays YN-560-IIIs are only about $71 where as the SB-80dx is usually twice that when you can […]

Yongnuo YN560-TX Flash Controller – Adjust Flash Power From Your Camera

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Is Matterport An Important Tool For Real Estate Photography?

Several readers have asked me what I think about Matterport because they just raised $16M in venture capital funding and there have been several articles in the real estate press this last week. Also, Redfin is using Matterport to create 3D walkthroughs. In Seattle apparently you get a free Matterport tour if you list with Redfin. Observations: The effects shown […]

Is Matterport An Important Tool For Real Estate Photography?

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Congratulations Aaron Flores – PFRE Photographer Of The Month For September

Congratulations to Aaron Flores, Phoenix, AZ who has won the September Photographer of the month contest with his photo at the right. Click the image to the right to see a larger version of Aaron’s image. Aaron is a second time PFRE photographer of the month. He won this same theme (Patio, Deck or Garden Space) last September! I […]

Congratulations Aaron Flores – PFRE Photographer Of The Month For September

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Drone Exemptions for Hollywood Pave the Way for Widespread Commercial Use?

According to the NYTimes: The commercial use of drones in American skies took a leap forward on Thursday with the help of Hollywood. The Federal Aviation Administration, responding to applications from seven filmmaking companies and pressure from the Motion Picture Association of America, said six of those companies could use camera-equipped drones on certain movie […]

Drone Exemptions for Hollywood Pave the Way for Widespread Commercial Use?

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Professional Real Estate Photos are an Investment For A Listing Agents Business

PFRE blog reader Terry Iverson, in Redmond, OR, recently wrote the following post on his ActiveRain blog. We are reposting it here because it got such a positive response from Realtors on ActiveRain. 7 Reasons why Agents should retire their camera Think of it as buying a lottery ticket. It is a small risk to pay […]

Professional Real Estate Photos are an Investment For A Listing Agents Business

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3 Tips To Start Companies That Solve the World’s Problems #EmTech by @jboitnott

There was much to take away from MIT’s EmTech conference on future technology. Highlights included learning about the way drones are being used to make our crops grow better and about how Chinese search giant Baidu is delving into artificial intelligence by using deep learning. However, the overarching theme of the event was the young entrepreneur. Whether it’s the company helping map peoples’ genomes or a firm that builds learning robots, the young entrepreneur is playing a massive role in shaping the future of tech. Here are three of the most helpful tips speakers at EmTech had for all those young entrepreneurs creating companies which […]

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3 Tips To Start Companies That Solve the World’s Problems #EmTech by @jboitnott

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Is Your Website Being Indexed Properly by Google? by @barriesmithii

One of the most common problems experienced when trying to rank in Google, is that your website is not currently being indexed correctly. If this is the case, it means Google is failing to access your web pages to index your site’s content effectively. To check whether your site is efficiently crawled and listed, you will need to log into your Google Webmaster Tools and check the “Google index” tab. There you will find the total number of pages the search engine has indexed. If you see a drop in the number of these pages, you are likely to experience a […]

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Is Your Website Being Indexed Properly by Google? by @barriesmithii

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How to Defend Against Content Theft by @neilpatel

It’s easy to steal content. With just a few keystrokes (CRTL + C and CTRL + V) anyone with an Internet connection can claim my content as their own. After all, it’s sitting in plain sight. How do you defend against content theft? Good content is valuable and expensive. I purchase the services of editors, proofreaders, graphic design artists, and others. Plus, it takes me a lot of time to write content. Before I explain the details of protecting your content, let me make one thing very clear. You cannot totally prevent content theft. It’s too easy to steal content, […]

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How to Defend Against Content Theft by @neilpatel

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Professional Real Estate Photos are an Investment For A Listing Agents Business

PFRE blog reader Terry Iverson, in Redmond, OR, recently wrote the following post on his ActiveRain blog. We are reposting it here because it got such a positive response from Realtors on ActiveRain. 7 Reasons why Agents should retire their camera Think of it as buying a lottery ticket. It is a small risk to pay […]
Professional Real Estate Photos are an Investment For A Listing Agents Business

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Why Visual Content Marketing Delivers Results [Infographic] by @MDMSEO

Consumers respond better to visual marketing, and this is one reason infographics became an instant home run when they burst onto the scene several years ago. While they continue to be a very effective form of online marketing, everyone and their brother were churning out infographics a couple of years ago. It now requires a hot topic, interesting stats, and an eye appealing design to achieve the outstanding results they once produced. This infographic was created to highlight some of the reasons why visual marketing works so well. Isn’t the goal to have your audience actually absorb your message, rather […]

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Why Visual Content Marketing Delivers Results [Infographic] by @MDMSEO

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Discussion Conversion Rate Optimization and Website Strategy With Tiffany daSilva by @wonderwall7

Roles that focus specifically on conversion rate optimization (which,  according to Qualaroo, is the “method of using analytics and user feedback to improve the performance of your website,” as well as improving other metrics as identified as KPIs), have become more popular in the last few years. One person who is excelling in this area is Tiffany daSilva, a consultant and former head of Head of Conversion Rate Optimization at Shopify, an e-commerce website builder and platform. Tiffany was gracious enough to answer a few questions covering CRO, e-commerce, and more. Do you think CRO should be part of a marketing strategy, […]

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Discussion Conversion Rate Optimization and Website Strategy With Tiffany daSilva by @wonderwall7

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Drone Exemptions for Hollywood Pave the Way for Widespread Commercial Use?

According to the NYTimes: The commercial use of drones in American skies took a leap forward on Thursday with the help of Hollywood. The Federal Aviation Administration, responding to applications from seven filmmaking companies and pressure from the Motion Picture Association of America, said six of those companies could use camera-equipped drones on certain movie […]
Drone Exemptions for Hollywood Pave the Way for Widespread Commercial Use?

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Facebook Partners With Stripe To Power Facebook’s “Buy” Button by @mattsouthern

Re/code reports that Facebook has partnered with Stripe to power a “Buy” button that will eventually be a part of the news feed. That’s the same service provided Twitter is using to power their Buy button, which just launched this month. The Buy button will allow Facebook users to purchase items featured in ads or posts, which means marketers will have the ability to make sales directly on Facebook. Re/code states Facebook began testing the Buy button back in July, and it’s still in the testing phase. A Facebook spokesperson confirmed That Stripe is the sole payments partner behind the test. […]

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Facebook Partners With Stripe To Power Facebook’s “Buy” Button by @mattsouthern

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