We used to be buried in ads. Now we’re buried in content. The problem is, when consumers are overwhelmed with information they don’t need and didn’t ask for, they are quick to migrate towards more relevant sites. We saw this in the early days of inbound marketing when search enabled people to ignore ads and take control of their own purchase research. Today, we’re seeing another evolution of inbound marketing as technology is again enabling consumers to filter out the irrelevant in favor of more personalized options. Evidence of this is commonplace. Since 2009, Google has been providing tailored search results to all […]
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Mastering Website Personalization in 4 Easy Steps by @mvolpe
http://www.engage360.me
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