10 Marketing Lessons From $1B Businesses: Inside the Strategies of Facebook, Mint, and AppSumo by @noahkagan

I’ve been fortunate enough to be a part of some amazing companies such as Facebook, Mint and now AppSumo.com (including our latest products: Monthly1k.com and SumoMe.com). Collectively, these companies have reached nearly 1.5 billion people, and each has taught me many marketing methods that are extremely effective. Here are the 10 most important marketing lessons I’ve learned along the way. Lesson 1: Incentivize Your Audience (With Something They Want) It’s not just any incentive that gets the job done. You should think in terms of offering the right kind of targeted promotions, partnerships or special access. Here’s what I mean: Mint: Before Mint launched, we already had more traffic than […]

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10 Marketing Lessons From $1B Businesses: Inside the Strategies of Facebook, Mint, and AppSumo by @noahkagan

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