Before content marketing became the thing to do for marketers of all shapes and sizes, brands already had blogs with established readerships, businesses created how-to guides and manuals to help users, and email marketing has been around for nearly two decades now. What has changed is all the various activities brands did other than advertising to promote their products and services, got clubbed under the umbrella term “content marketing”. Brands slowly began their shift from push based marketing strategies (as embodied by traditional advertising) and moved towards more pull based strategies – the foundation of content marketing. Today the smallest of businesses […]
The post Kings of Content: 9 Lessons from Brands Who Are Doing it Right by @DholakiyaPratik appeared first on Search Engine Journal.
Kings of Content: 9 Lessons from Brands Who Are Doing it Right by @DholakiyaPratik
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