Today Facebook provided a rare glimpse into its philosophy for counting ad impressions, revealing that the company doesn’t believe ads should be charged for unless seen by a real person. While it’s common practice for advertising industry groups to measure ‘served’ impressions, Facebook instead measures ‘viewed’ impressions. Here’s the difference between served and viewed impressions: Served impressions: As long as an ad renders somewhere on the pages it’s counted as an impression, even if the ad ends up somewhere on a page that a user never sees, like below the fold. Viewed impressions: It only counts as an impressions if […]
The post Facebook Doesn’t Charge For Ads Unless A Real Person Sees Them by @mattsouthern appeared first on Search Engine Journal.
Facebook Doesn’t Charge For Ads Unless A Real Person Sees Them by @mattsouthern
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