Today Facebook announced the launch of a new advertising unit called product ads, which look like they have the potential to be a real threat to Google Shopping ads. Facebook’s product ads allows marketers to advertise multiple products at once, or even display an entire catalog of products, and target them in different ways. Campaigns can be created targeting products to specific audiences, or Facebook’s ad tools can automatically target your products to what it finds to be the most relevant audiences. Similar to Facebook’s existing ad units, product ads can be customized for various customer touch points — from discovery […]
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Facebook Launches Product Ads, A Possible Threat To Google? by @mattsouthern
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