I caught up with Marcus Tober, CTO of Searchmetrics, to discuss the recent news of Google’s keyword data for paid search becoming ‘not provided’. Marcus shared his thoughts on this shift and provided some insight about what it means for the future of paid search. In my interview with Marcus I asked him what are Google’s motives behind this change, and how it’s going to affect the industry. I also asked if there’s any possibility of those who are unhappy with Google moving over to Bing instead. For my full interview with Marcus, please see the video below: Here are some key […]
The post Google’s Motives Behind Secure Search: Interview with Marcus Tober of Searchmetrics by @murraynewlands appeared first on Search Engine Journal.
Google’s Motives Behind Secure Search: Interview with Marcus Tober of Searchmetrics by @murraynewlands
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