In it’s essence, content strategy has existed on the internet since its infancy. At that time, most people just ignored the topic because it wasn’t of interest. Content strategy became a hot topic recently and is considered one of the most prolific SEO practices today. Before, SEO was all about creating tactics to spur your ranking in Google. And people tasked with this challenge were quite inventive with their techniques. Content strategies were often avoided because of a misconception regarding the word “strategy”, and the differences between “strategy” and “tactic”. By definition, there are a couple of aspects that set them apart. Strategies paint […]
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How to Best Optimize Your Content Strategy by @cognitiveSEO
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