Puppies and the Titanic: The Science of Emotion in Marketing via @Wordstream by @courtneyseiter

Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in. According to science, it’s not that complicated by a long shot. A new study says we’re really only capable of four “basic” emotions: happy, sad, afraid/surprised, and angry/disgusted. But much like the “mother sauces” of cooking allow you to make pretty much any kind of food under the sun, these four “mother emotions” meld together in myriad ways in our brains to create our layered emotional stews. Robert Plutchik’s famous “wheel of emotions” shows just some of the well known emotional […]

The post Puppies and the Titanic: The Science of Emotion in Marketing via @Wordstream by @courtneyseiter appeared first on Search Engine Journal.

Puppies and the Titanic: The Science of Emotion in Marketing via @Wordstream by @courtneyseiter

http://www.engage360.me