Have you transitioned your Product Listing Ads to Google’s new campaign type, Shopping campaigns, yet? If not, what are you waiting for? Google is scheduled to retire PLA campaigns at the end of August, after several months of allowing advertisers run both PLA campaigns and Shopping campaigns. By this point, Optmyzr (my company), Marin, Google, and others have introduced new tools designed to make the transition smoother, but there are still tons of common mistakes that can cost you money. For a smoother transition, here are six things you should know to avoid making those costly mistakes. In Shopping Campaigns Every Product is Targeted By Default The […]
The post 6 Costly Mistakes to Avoid With Shopping Campaigns appeared first on Search Engine Journal.
6 Costly Mistakes to Avoid With Shopping Campaigns
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