As part of our SEJ interview series, I recently caught up with Katy Keim of Lithium to discuss how to build online communities. In the video below, Katy shares her best tips for how to build a social online community. Here are some key takeaways from the video: The best way to build an online community is to build a shared purpose with your customer — something that is mutually beneficial. An example Katy gives is the one created by Sephora. Sephora’s customer base is made up of a huge group of women who love beauty, so Sephora built a […]
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How to Build a Social Online Community: An Interview with Katy Keim by @johnrampton
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