Bing just announced this week that they have rolled out a specific spam filtering mechanism a few months ago that targets a common spam technique known as URL keyword stuffing (KWS.) URL KWS is a black hat technique that’s designed to manipulate search engines to give the page a higher rank than what it deserves. URL KWS relies on two assumptions about ranking algorithms: Keyword matching is used, and Matching against the URL is especially valuable. While that’s an overly simplifies approach, considering search engines employ thousands of signals to determine page ranking. However, these signals do indeed play a […]
The post Bing Introduces URL Keyword Stuffing Spam Filtering by @mattsouthern appeared first on Search Engine Journal.
Bing Introduces URL Keyword Stuffing Spam Filtering by @mattsouthern
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