“Describe your product. They’ll buy.”– that is about as likely as whistling and expecting a dinosaur to come out of the woods, longing for a pat on its head. Dinosaurs won’t come tumbling out, and it’s about that hard to woo customers. You’d need to sell your products — but everything you know about selling needs to wait. On the web, something else takes precedence: It’s called “connect”. As Mark Macdonald of Shopify.com suggests, start by finding your buyer persona. Figure out what makes them tick. What are her problems? What keeps him ranting about the niche your product is relevant to? You are […]
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How To Turn A Product Description Into Great Product Story by @hirenponkia
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