As part of our SEJ interview series, I recently caught up with John Gagnon of Bing Ads to discuss advanced metrics and what you should look for in terms of performance on your next campaign. In the video below, John points out what metrics you should be looking at that they might not know about, and what kinds of things you should be measuring in your next campaign. Here are some key takeaways from the video: It doesn’t matter if it’s Bing Ads or AdWords, John says, the advanced metrics that people don’t pay as much attention to as they should are things like […]
The post Improving Your Ad Campaigns with Advanced Metrics: An Interview with John Gagnon by @johnrampton appeared first on Search Engine Journal.
Improving Your Ad Campaigns with Advanced Metrics: An Interview with John Gagnon by @johnrampton
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