In the last month I’ve been speaking at a few conferences with a talk I’ve dubbed “The Psychology Behind Conversion”. In this talk I’m trying to explain why everyone who maintains a website should be interested in psychology and how it can help them. Being interested in psychology, especially when applied to the web, is more than just reading Cialdini’s Influence. Don’t get me wrong by the way, that book is awesome. But there are just so much more psychological processes at work than people are probably aware of. One of the most important ones, to my mind, is visual attention. […]
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Visual Attraction: How to Captivate Your Visitors’ Attention by @tdevalk
http://www.engage360.me
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