Most businesses have accepted a social media presence is worthwhile, although many seem unable to back that feeling up with hard facts and figures. In a recent survey of 410 chief marketing officers almost half (49%) said they weren’t able to quantify whether social media has made a difference for their companies. 36% said they had a good sense of qualitative (though not quantitative) results, with only 15% reporting they had seen a proven quantitative impact. In traditional marketing terms return on investment (ROI) is relatively straightforward to work out. Put simply, ROI = (Return – Investment)/Investment So if you spend […]
The post Can Social Media Spending Fit Into a Simple ROI Formula? by @Lingo24 appeared first on Search Engine Journal.
Can Social Media Spending Fit Into a Simple ROI Formula? by @Lingo24
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