I hadn’t seen anything about the new Dynamic Ad Sitelinks before the first reports came out. Therefore, it took me a couple of days to take it all in and think of the consequences, as well as the benefits, of all advertisers getting ad Sitelinks. My first thought was: “Why has Google made clicks on Dynamic Ad Sitelinks free?” To me, this reminds me of a retention specialist who mindlessly cuts pricing when their clients cancel. If Google is willing to give away clicks on dynamic ad Sitelinks for free, I honestly don’t have much faith in the value of ad […]
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Why Dynamic Sitelinks Will Decrease Your CTR by @AndrewLolk
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