With the growth of schema markup and rich snippets, search marketers are becoming increasingly aware of how and why structured data matters to search. However, the sheer volume and variety of structured data can be overwhelming. A quick survey of the type hierarchy at schema.org reveals a list that is shockingly thorough. Where do you begin? How do you not miss something? That’s why I’d like to explain how to use Google’s Structured Data Markup Helper What Does the Structured Data Markup Helper Do? Titles like “Structured Data Markup Helper” need a little explanation, so let me first explain a […]
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How to Use Google’s Structured Data Markup Helper by @neilpatel
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