A new report, The State of Digital Transformation, released today by Brian Solis of Altimeter Group, discusses the phenomenon of “digital transformation” and what it means to the online business and marketing industry now and beyond. Among its findings, the report stated that 88% of individuals participating in the survey claimed that their organization was undergoing a digital transformation. While Altimeter Group found that the term “digital transformation” meant something different to each company, here’s their official definition: To focus our initial research, we defined digital transformation as a movement under a customer-centric lens: The realignment of, or new investment in, technology and […]
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88% of Organizations Are Undergoing a ‘Digital Transformation,’ According to Study by Brian Solis of Altimeter Group by @wonderwall7
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