Editor’s Note: This is the third in a monthly series of book reviews by the Search Engine Journal editorial team. Join us each month to discuss our picks on Facebook, Twitter, and Google+ using the hashtag #SEJBookClub and via the comments below. Outliers by Malcom Gladwell challenges how we view successful people and how we look at ourselves. It asks the question “Is success a birth right or is it earned?” And not just small successes, like earning a really awesome link or getting a ton of traffic on a killer infographic, but extraordinary success like Bill Gates or the most […]
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Discussing Outliers by Malcom Gladwell With The #SEJBookClub by @dantosz
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