Today, Foursquare unveiled a new look, new logo, and most importantly they announced a new feature that will be a core focus of their business going forward – personalized local search. Local search, as we know it today, doesn’t “get” its users, Foursquare contends. With that being the case, we all get similar results when conducting a local search in our area. Fourquare asks: “Why should two very different people get the same recommendations when they visit Paris? Or the same list of places when they’re looking for a bar?” In a couple weeks that’s about to change, as Foursquare […]
The post Foursquare Goes All In With Personalized Local Search by @mattsouthern appeared first on Search Engine Journal.
Foursquare Goes All In With Personalized Local Search by @mattsouthern
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