Google Analytics offers e-commerce startups a great way to increase conversions and grow revenue by seeing where a site or mobile app could use improvements. It’s a great tool — if you’re not already using it, you should be. Although most entrepreneurs know the basics, there are a whole host of lesser-known Google Analytics tips that startups could be using to improve their business. Here are 11 of them: Create Custom Audience Segments Put your target audience analysis and personas to good use by creating customer audience segments in Google Analytics. You can apply these to overall traffic or individual […]
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11 Things You Should be Doing With Google Analytics by @YEC
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