Google announced today via the Inside AdWords blog that they’re introducing product ratings on Product Listing Ads (PLAs). Product reviews provide critical information to shoppers making purchase decisions. To help shoppers easily find this information when searching for products, we’re introducing product ratings on Product Listing Ads. The changes will affect Google users in the United States. Shoppers searching on Google will now see product ratings appear in the form of stars and review counts on Product Listing Ads across google.com and google.com/shopping. Review data for the product will be compiled from multiple sources including merchants, third party aggregators, editorial […]
The post Improve The CTR Of Your Product Listing Ads With New Product Ratings From Google by @mattsouthern appeared first on Search Engine Journal.
Improve The CTR Of Your Product Listing Ads With New Product Ratings From Google by @mattsouthern
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