The Social Intercourse Between Native Advertising and Content Marketing by @chasemcmichael

Marketers are doubling down on content marketing and leveraging native advertising to achieve scale as visual content marketing tactics evolve and the arms race rages to reach consumer engagement. In a recent post, I described steps brands are taking to get the most out of their content efforts via Content Marketing Fracking and Closing the Social Loop. Native advertising is being used to capture the consumer’s attention and reach the holy grail of viral sharing. However, it is not without controversy and brands are in a FOMO (fear of missing out) moment because fickle customers will start engaging with your competitors […]

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The Social Intercourse Between Native Advertising and Content Marketing by @chasemcmichael

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