In releasing our themes, we got lots of reactions about the aesthetics of our themes. Some people found them plain looking, boring or unappealing. Others were very enthusiastic. Of course, there is no accounting for taste. But it made me wonder, how important are the aesthetics of a website? Does a beautiful site convert better? And what is the relation between aesthetics and usability? What is Beautiful is Usable? The Halo Effect The halo effect is a cognitive process in which people attribute all kinds of characteristics to a person based on a first impression or one characteristic. The attractiveness or the […]
The post UI 101: Are Looks or Usability More Important While Designing Your Website? appeared first on Search Engine Journal.
UI 101: Are Looks or Usability More Important While Designing Your Website?
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