3 Important Ways to Use Social Proof in Conversion Optimization by @yummytork

I have always been a believer in the scientific method. If you can test a theory, with verifiable results, then it’s theoretically much easier to prove to the world that you’re right. About something, at least. About two years ago, I set up a test with five different companies, all in wildly different markets. All the tests were designed to prove (or disprove!) my theory: Adding an element of social proof to a given landing page (in this case social proof was defined as the displaying of Facebook likes on a page) would increase said landing page’s conversion rate. Here’s an example of […]

The post 3 Important Ways to Use Social Proof in Conversion Optimization by @yummytork appeared first on Search Engine Journal.

3 Important Ways to Use Social Proof in Conversion Optimization by @yummytork

http://www.engage360.me