As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I recently caught up with Jordan Koene of eBay to discuss the effects of click-through rates (CTRs) on search rankings. Jordan is a big believer of soliciting user feedback on how pages can be improved and then implementing that feedback to boost CTRs. Hear him discuss this in more detail in the video below: Here are some key takeaways from the video: The relevancy and the quality of your page, if improved, can have a dramatic effect on your click-through rate. […]
The post eBay’s Jordan Koene on Improving Click-Through Rates for Better Rankings by @murraynewlands appeared first on Search Engine Journal.
eBay’s Jordan Koene on Improving Click-Through Rates for Better Rankings by @murraynewlands
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