Over at Moz, Simon Penson just wrote an interesting post about a “Panda Patent” which may shed light on how Google will rank sites in the future, “using a ratio of links and mentions, or ‘implied links.’” With penalties flying and the value of the almighty link coming into question, could Google be looking for new signals of authority? We think so, but are brand mentions the answer? The relevant part of the patent is this: The system determines a count of independent links for the group (step 302). A link for a group of resources is an incoming link to a resource in […]
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Are Brand Mentions The New Links? by @egabbert
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