Link building is a rapidly changing profession. Best practices today may not be best practices just six months from now. This happens at an unusually high frequency, and it’s a consequence of Google’s ever-evolving stance on link building. Right now, a slew of SEOs are moving towards content marketing as a primary method of link building. I’m not going to tell you that content marketing doesn’t work. What you’re reading right now is an example of content marketing. What am going to say is content marketing should not be pursued primarily or solely as a link building tactic, because content marketing […]
The post Link Building and Content Marketing: Two Different Peas in a Pod by @linkbuildingjon appeared first on Search Engine Journal.
Link Building and Content Marketing: Two Different Peas in a Pod by @linkbuildingjon
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