Last week I was at Cannes Lions, the world’s largest annual awards show and festival for professionals in the creative communications industry. I wanted to recap some of what I’d seen, as it pertains to our industry of digital marketing. Tuesday’s awards session celebrated excellence in Outdoor, Mobile, and Media, as Lions were awarded to the industry’s finest in those fields. The greatest takeaway from this session was how advertising can have a positive effect on the world, thanks to advances in technology. An example of this was Kolle Rebbe’s “Social Swipe” campaign. The Social Swipe campaign set up interactive posters […]
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Creativity and Real-Time Technology Come Together at Cannes Lions by @murraynewlands
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