Today, Facebook released the results of a study commissioned by the company that analyzes the effects of Facebook ads on paid search campaigns. The study concludes that, businesses can significantly increase the performance of their paid search campaigns while decreasing cost per acquisition by running Facebook ads in conjunction with paid search. The study was conducted by Kenshoo, a multi-channel digital marketing technology firm. Kenshoo analyzed the effect of adding Facebook advertising to Experian’s paid-search campaigns. The goal of Experian’s campaigns were designed to generate online credit report applications. The campaigns took place over a two-week test period in the […]
The post Facebook Ads Improve The Performance Of Paid Search Campaigns, According To New Study by @mattsouthern appeared first on Search Engine Journal.
Facebook Ads Improve The Performance Of Paid Search Campaigns, According To New Study by @mattsouthern
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