Facebook recently announced on their Facebook For Business blog that they will be rolling out new targeting options for video ads. When creating a campaign in Facebook’s ads create tool, Power Editor and the API, users will have the option to select ‘video views’ as a new objective to choose from. This is especially useful for for advertisers who specifically want to drive video views as the primary goal of their campaign. Facebook will automatically optimize these ads to be shown to the people most likely to view videos on Facebook, across devices and across target audiences. Facebook is also […]
The post Facebook Introduces Calls-To-Action For Video Ads, And Improved Targeting by @mattsouthern appeared first on Search Engine Journal.
Facebook Introduces Calls-To-Action For Video Ads, And Improved Targeting by @mattsouthern
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