Google made the decision late last month to remove authorship photos from search results. This led to speculation that the decision was made as a result of the impact of authorship photos on the CTR of paid search ads. Larry Kim, CTO at Wordstream, set about looking for evidence to support this theory. Larry recently published his findings in a new report. In the report, Larry examined the CTR of a search ad before and after Google’s announcement. Evidence was found that the CTR of the search ad he examined went up significantly when author photos were no longer displayed […]
The post Google Ad CTR Goes Up After Removal Of Authorship Photos by @mattsouthern appeared first on Search Engine Journal.
Google Ad CTR Goes Up After Removal Of Authorship Photos by @mattsouthern
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