We live in the era of micro-celebrities (or influencers, as we marketers like to call them). These are people who are well-known within their very specific niche. They may have an average social media following (never be quick to judge by numbers!), but they are able to influence someone…and that someone may very well be your future customer or promoter. I am a big advocate of this definition of content marketing: Content marketing is creating a content strategy (from content creation to amplification) geared towards influencing not only your potential customer but also people who can influence your potential customer. […]
The post How to Build Relationships With Influencers Through Content by @seosmarty appeared first on Search Engine Journal.
How to Build Relationships With Influencers Through Content by @seosmarty
http://www.engage360.me
No comments:
Post a Comment